Gordon Brown and Andy Burnham announced a free health check to all those over 45, the right to see a cancer specialist within two weeks of diagnosis, and the right to treatment of cancer within eighteen weeks.How does the setting the setting of three new targets represent a move away from the target-led approach?
"It is part of a move away from a target-led approach", said Mr Brown.
Sheer doublespeak.
Definition of doublespeak:
evasive, ambiguous, high-flown language intended to deceive or confuse. A deliberate, calculated misuse of language.
Doublespeak attributes:
- misleading
- distortion of reality
- pretence at communication
- making the bad seem good
- avoiding or shifting responsibility
- making the negative appear positive
- creating a false verbal map of the world
- limiting, concealing, corrupting, and shutting down thought
- making the unpleasant appear attractive or tolerable
- creating incongruity between reality and what is said or not said

















3 comments:
One might have thought that the conclusive diagnosis of cancer would only come from that very specialist. Like the Coronor confirming that you are dead.
Yeah, but if your doc thinks you don't have cancer, s/he might not book an appointment.
Why is is Brown specifically targetting cancer? Could it be that he's been lobbied by the pharmaceuticals, cancer being the most lucrative field within medicine?
After all, they're behind the swine flu scam.
Might just be me but cancer is so passe, it's what the old people used to die of.
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